Corey Heim to make Daytona 500 bid with 23XI; Robinhood expands partnership

Corey Heim will attempt to make the field for the 2026 Daytona 500, kicking off his partial NASCAR Cup Series schedule this season with 23XI Racing’s No. 67 Toyota team.

Heim, last year’s Craftsman Truck Series champion, will aim to make his first start in “The Great American Race” on Sunday, Feb. 15 (2:30 p.m. ET, FOX, MRN and SiriusXM Radio, HBO Max). He’ll carry primary sponsorship from finance and investment platform Robinhood, which will also expand its partnership with 23XI’s Bubba Wallace in select races.

“It means a lot to me to have the opportunity to represent Robinhood again this season, and it’s extra special to do so at the Daytona 500,” Heim said in a team release. “Coming off a great season last year, I’m excited to continue my growth as a driver and look forward to another successful year.”

Heim was signed to a multiyear agreement last February to become 23XI Racing’s first development driver. The 23-year-old Georgia native made four starts with 23XI Racing last year, with his best result a career-high sixth place in Bristol Motor Speedway’s annual night race last September.

In full-time competition, Heim won 12 of 25 Truck Series races last season with Tricon Garage to secure that circuit’s title. That performance ran his record to 23 career wins in 89 Truck Series starts, a remarkable 25.8% winning clip.

Should he qualify, Heim will make his first superspeedway start in NASCAR’s top division. He prevailed in the Craftsman Truck Series opener at Daytona International Speedway last February.

23XI indicated that Heim will be entered in the Truck Series’ event at EchoPark Speedway near Atlanta with Robinhood sponsorship. Robinhood is also set to be the primary sponsor for Wallace’s No. 23 Toyota in Sunday’s Cook Out Clash exhibition at Bowman Gray Stadium, plus Cup Series races early in the season at Circuit of The Americas (March 1) and Phoenix Raceway (March 8).

The team indicated that the partnership would grow in 2026 to an unspecified number of events; Robinhood sponsored Heim in three Cup Series races last year and Wallace for two. Robinhood made its first foray into motorsports with 23XI last year, building on its portfolio of sponsoring NBA teams, a French soccer team and college athletics.